Assistant Manager Performance Marketing

Roles & Responsibilities:

• Responsible for the 360-degree digital aspect of digital business.
• Demonstrate superior technical expertise and organizational capabilities in project and campaign
  management.
• Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.
• Closely work with the strategy and product teams to be at a similar pace to improve marketing and
  campaign performance.
• Drive campaigns from planning to execution and beyond to meet key performance metrics.
• To get new customers and ensure customer retention for continuous growth.
• Constantly optimize marketing activities to improve return on investment.
• Allocate budgets and analyze and recommend modifications to ad spends.
• Manage, optimize, and improve the performance of Paid Search, Paid Social, Display, Retargeting, and
  Affiliate activity

Behaviors to display:

• Strong attention to detail, problem-solver, and independent performer.
• Skills in search platforms including In all paid channels – FB/Insta/YT marketing, Google AdWords,
  etc.
• Should know how to scale a brand and should have managed large budgets previously indirect capacity.
• A dynamic, results-oriented problem solver Experience in transforming a strategy and vision into an
  actionable plan